On several of my websites I accept paid posts as a way of making an extra income. This also lets me see what other SEO specialists, who are sometimes paying me to write the posts, are up to. And I have noticed that a few varying specialists are trying a variation of the same basic trick.
It is nothing difficult, but at a stroke, it mitigates any likelihood there is that the web site you are link building for could be found out and punished, whilst being tremendously effective. And here is the mystery that they do not want you to know – do not link build direct to your own web site.
So, how do you link build then? Well, I have seen it done in 2 ways. The first and more complex was to pay several bloggers to write posts about the target web site followed by a about of paid posts, through the same bloggers, pointing to the original posts. Too complicated for me!
The easier way about this is to submit posts to an article directory and to build links to those posts, which in turn link back to you.
What rewards would this have? – Well, should the search engines detect that you are building incoming links, the damage isn’t to all of the incoming links, but merely to the links to one of the articles or reviews. Plus, if those inbound links are a little off topic they still help to build the page rank of the content page. You then have a high page rank article page pointing at your web site using your choice of inbound anchor text.
But, do you still get page rank? – Yes, if you are careful! If you link to a link directory page with yours and 50 other links on then you are wasting your time. But, if you link to a third party post that merely links to your web site or to an article that only links to your website, then it could work.
Without going into monotonous details as to the whole Google Page Rank algorithm as it was first published, on the whole 85% of the Page Rank of that page is shared out between the web-sites that it links to. So, if that page points to three web sites and yours is one of them, then you get a 3rd of 85% of the page rank. But, if yours is the only external link on that page, you win a full 85% of the page rank of that page.
Better still, you have controlled the matter of that page and exactly what the link anchor text is. Owing to this high level of control more than the content of the page, I think that this more than compensates for that little bit of lost Page Rank. It is far better to have 1 on theme Page Rank 4 page pointing at you than a whole host of off topic other pages.
So something to think about – link build to your articles or reviews, not to your web-sites. Feel free to leave a comment or two round the idea!
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Written by Keith Lunt
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