How do I get a position selling Search Engine Marketing (SEM) services?
I do not have any certifications but I have some limited knowledge about Search Engine Marketing (SEM) working in a marketing job. I want to learn how to actually get a position where I either sell the services and/or set it up for the business. Also, where do I get the training to do this?
Tagged with: certifications • marketing job • search engine marketing
Filed under: Search Engine Training
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As the dfather of the marketing Philips Kotlor told in 1992 that the world will be services oriented after 2000 as there is no problem in productions as comnputer are there what now we have to find out the ways only for selling and positioning of the goods. So now all the four Ps in the marketing except production are r equired SEM that price, placing, and promotion.
Learn from SEMPO members
http://www.theclickinfo.com/cse:Search_Engine_Marketing.education
What you will need is to know the right way to set up a PPC campaign. Most people who try without training lose money. Google has very good training about using Adwords on their site. However they don’t really tell you what works best.
You probably will only be able to get a job doing this if you get Adwords certified and you really need experience running some campaigns to get this.
Best way to get the experience is to set up your own Adwords account and set up some of your own campaigns. Once you have done this you will have the confidence to offer this as a service to others.
If you mean SEM in the wider sense, i.e. not just PPC then there is a lot more to learn, and again the best way to learn is set up some of your own sites and do an SEO training course.
We offer online SEO training at http://www.searchclassroom.com and the online PPC training couorse is also coming soon.